CLIENT:
Bayhorse LLP
INDUSTRY:
Corporate
TEAM:
Parentheses Studio
ROLE:
Lead Designer
SERVICES:
Brand Identity
Architecture
Illustration
Web & Print Design
Bayhorse leads the way to tomorrow's aspirations
Bayhorse is an umbrella brand encompassing diverse sectors including real estate, hospitality, mining, FMCG, and media. Operating primarily in Karnataka, it intends to offers aspirational living and essential products and services in tier 2 and tier 3 cities, guided by integrity and community-centric values.
With an aim to offer structure and access to customers in unorganized markets, and drive sustainable growth, Bayhorse approached with a challenge to create an identity that encapsulates this diverse portfolio and is adaptable to a house of brands, creating a lasting legacy through impactful ventures across multiple industries.
BRAND IDENTITY AND
VISUAL DESIGN
To communicate Bayhorse's strategic vision of connection and impact, credibility and trust, combined with technological integration, we designed the Bayhorse logo motif.
The logo motif is a horse head with it's mane made of three concentric arcs, communicating outward expansion and reverbrating impact. This motif is accompanied by the Bayhorse wordmark, set in Garnett lowercase to embody trust and connection.
The Bayhorse colour palette is set in deep maroons and greens, against a neutral cream. The shades of maroon communicate pride, aspiration and authority, balanced by the accessibility and sustainability of the greens and creams.
The chosen typefaces are corporate sans serifs with a fresh, modern edge- Garnett as the primary typeface paired with Suisse International.
A key component of the brand identity is a series of modular illustrations, composed of basic shapes. These illustrations support contextual copy and effectively emulate Bayhorse's corporate values. Their modular nature also easily lends to motion, adding a new dimension to Bayhorse's identity.
OUTDOOR & PRINT
Bayhorse's commitment to trust and value services translates into outdoor and print considerations with relatable imagery and copy that fosters connection.
WEBSITE & SOCIAL MEDIA
In addition to outdoor campaigns and print ads, we extended Bayhorse's reliable personality into its digital presence. The website experience serves as a backdrop to talk about all of Bayhorse's ventures and aspirations, fostering a sense of connection and community, creating an inviting space where promises are not just made, but upheld.
These emotions of trust and connection also extend into their social media presence.
HOUSE OF BRANDS
A scalable logo unit lends to bayhorse's aspirations to growth as a house of brands. The unit lends itself to various lockups, assisting integration with their ventures in Real Estate, FMCG, nutrition and more.
The brand architecture is thus justified and implemented effectively.
Credits:
Design Team: Parentheses Studio
Motion Design: Parentheses Studio
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